Today’s guest is serial entrepreneur and DuckDuckGo founder and CEO Gabriel Weinberg.
Gabriel, along with Justin Mares, has co-authored the brand new book Traction: How Any Startup Can Achieve Explosive Customer Growth.
In it, he and his co-author lay out the 19 traction “channels” they’ve identified and a framework for testing the one that’s right for you and your company at any given time.
The great thing about this framework is, it doesn’t just apply to founders and startups. You can leverage the principles in this book to gain traction for your online course, your new side hustle you’ve been working on during the weekends, and just about any other scenario you can think of.
One of my favorite aspects of the book is Gabriel and Justin interviewed dozens of successful startup founders, analyzed their processes, and developed their framework from the data. In other words, their methods are proven to work. I think you’ll get a lot out of listening.
To join our conversation, simply hit the play button below.
Subscribe: iTunes | Stitcher | RSS
Continue Reading »