Episode #099: Traction: How Any Startup Can Achieve Explosive Customer Growth

With DuckDuckGo Founder and CEO Gabriel Weinberg

Gabriel WeinbergToday’s guest is serial entrepreneur and DuckDuckGo founder and CEO Gabriel Weinberg.

Gabriel, along with Justin Mares, has co-authored the brand new book Traction: How Any Startup Can Achieve Explosive Customer Growth.

In it, he and his co-author lay out the 19 traction “channels” they’ve identified and a framework for testing the one that’s right for you and your company at any given time.

The great thing about this framework is, it doesn’t just apply to founders and startups. You can leverage the principles in this book to gain traction for your online course, your new side hustle you’ve been working on during the weekends, and just about any other scenario you can think of.

One of my favorite aspects of the book is Gabriel and Justin interviewed dozens of successful startup founders, analyzed their processes, and developed their framework from the data. In other words, their methods are proven to work. I think you’ll get a lot out of listening.

To join our conversation, simply hit the play button below.

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Episode #095: The End of Jobs with Taylor Pearson

Money, Meaning and Freedom Without the 9 to 5

taylor pearson

If you’ve listened to Read to Lead for any length of time, you’ve likely gathered that I’m a bit fascinated by a couple of topics in particular.

One is what I like to call the evolving world of work. The work landscape is changing rapidly. Studies show that, in the future, those working in traditional jobs will actually be in the minority. Industry after industry is being disrupted by entrepreneurs and their computers.

The other topic that fascinates me is this new world’s impact on our educational system. Today’s colleges simply can’t keep up with these exponential changes. Most of what is being taught in college today will be obsolete within 5 years.

Taylor’s new book The End of Jobs: Money, Meaning and Freedom Without the 9 to 5 tackles both of these issues and more. If you long to get a handle on this new world and do all you can to prepare for it, don’t miss our conversation. Simply hit the play button below.

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Episode #090: How to Take Control of Your Destiny with Clay Clark

Author of Thrive

clay clarkClay Clark has to be, hands down, one of the funniest people I’ve ever interviewed.

His attitude and approach to life are about as positive as anyone I’ve ever had the pleasure to be around. It makes sense then that he would carve out a niche for himself, helping every-day people and business owners learn how to make the most out of life and business.

In his book Thrive: How to Take Control of Your Destiny and Move Beyond Surviving…Now, Clay sets out to help you achieve your goals and dreams by allowing you to learn from his past experiences, failures and successes.

If you are tired of just surviving, Clay says, then it’s time for you to THRIVE! Click the play button below to join our conversation. And for the list of resources Clay and I mention, simply scroll down.

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Episode #081: Smartcuts with Shane Snow [Podcast]

How Hackers, Innovators and Icons Accelerate Success

shane snowThe new book from today’s guest is one of my favorite to come along in a while. I honestly had no idea I would enjoy it as much as I did.

It wasn’t until after I’d read Smartcuts: How Hackers, Innovators and Icons Accelerate Success, the first but most certainly not the last book from Shane Snow, that I realized I was far from alone. Bestselling author Adam Grant calls it, “One of the most entertaining and thought-provoking books of the year.”

David Carr of the New York Times calls Shane, “A clear, beautiful writer who does not succumb to aphorism and business gobbledygook.”

In short, this is a narrative adventure that bucks common sense about success. Like computer hackers, a handful of innovators in every era use lateral thinking to find better routes to stunning accomplishments. Shane tells the stories of innovators who dared to work differently and lays out practical takeaways for the rest of us.

If you’re ready to “make a dent in the universe” and buck the norms doing it, this is  your book.

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Episode #071: Discover What You Were Meant to Do with Jeff Goins

Jeff GoinsToday my guest, Jeff Goins, wants to encourage you to abandon the status quo and live a life that matters.

His new book, due out March 24th, is designed to help you do just that. And when you add in the fact you can pick it up for nothing more than the cost of shipping – plus a plethora of freebies – you’ve got no excuse but to act (read on).

In his new book, The Art of Work: A Proven Path for Discovering What You Were Meant to Do, Jeff sets out to describe seven common characteristics he’s identified after encountering hundreds of stories from people, just like you, who have found their calling. Each of these seven characteristics are like overlapping stages that, once started, continue for the rest of your life. Check out my interview below for more.

He’s also authored several previous books including, The In-Between: Embracing the Tension Between Now and the Next Big ThingWrecked: When a Broken World Slams into Your Comfortable Life and You Are a Writer (So Start Acting Like One).

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