My guest today on the podcast has come a long way in a relatively short period of time.
She is the co-founder and chief branding officer of Red Antler, the branding and marketing company for startups and new ventures.
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In her new book, she explains how hot new brands like Casper, Allbirds, Sweetgreen, and Everlane build devoted fan followings right out of the gate.
That book is called Obsessed: Building a Brand People Love From Day One and her name is Emily Heyward.
She founded Red Antler to help entrepreneurs embed brand as a driver of business success from the beginning.
In Obsessed, she outlines the new principles of what it takes to build and launch a brand that has people queuing up to buy it on opening day.
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