325: Building a Brand People Love From Day One with Emily Heyward

My guest today on the podcast has come a long way in a relatively short period of time.

She is the co-founder and chief branding officer of Red Antler, the branding and marketing company for startups and new ventures.

emily heyward

In her new book, she explains how hot new brands like Casper, Allbirds, Sweetgreen, and Everlane build devoted fan followings right out of the gate.

That book is called Obsessed: Building a Brand People Love From Day One and her name is Emily Heyward.

She founded Red Antler to help entrepreneurs embed brand as a driver of business success from the beginning.

In Obsessed, she outlines the new principles of what it takes to build and launch a brand that has people queuing up to buy it on opening day.

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322: The Vital Change That Will Level Up Your Business with Mike Michalowicz

Author of Fix This Next

One of my favorite people (and not just one of my favorite authors) is this guy! The goofy-acting one in the pic below.

His name is Mike Michalowicz, and this episode marks his third appearance on the podcast. You can find those other two here and here (he also appeared as part of my Boss-Free Virtual Summit last year).

mike michalowicz

You know an author’s books are going to be solid when you realize that they spend about five years working on each of them.

It shows. Mike’s book are incredibly well researched and well written.

Mike’s latest book is called Fix This Next: Make the Vital Change That Will Level Up Your Business.

In short, it’s the ultimate diagnostic tool for every entrepreneur and business owner. With simple, efficient, and powerful tips and teachings, you will immediately identify your business’s essential need and easily drive the results you desire most.

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320: Maximize Profits by Investing in Your People with Sherry Deutschmann

Author of Lunch with Lucy

Sometimes those in my network will suggest authors for the show they know personally.

When this happens, I’ve been known to be skeptical.

sherry deutschmann

Though we have the best of intentions, it can be difficult not to recommend someone we personally like, even if their work is just ‘okay.’

As soon as I cracked open this week’s featured book, I knew I didn’t need to be concerned that the recommendation came from a friend of the author.

Not only is this friend a former co-worker of mine, but she’s also got excellent taste in people and their works. Thank you Leah for bringing Sherry Deutschmann to my attention.

Sherry’s new book (and her first) is called Lunch with Lucy: Maximize Profits by Investing in Your People.

I literally cried at least twice as a read it. The stories of Sherry’s journey – and the way she runs her businesses – is that compelling.

She’s an unconventional leader, and a much-needed breath of fresh air to leadership in my view.

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316: Could You Survive Shark Tank?

One of my favorite things about creating content on a regular basis is the people I’m able to meet along the way.

Often times, those people I meet and I become friends. Occasionally, I get to invite those friends onto the show.

pierce marrs

Such is the case with today’s guest, Pierce Marrs.

Pierce has been hosting his own podcast longer than I have and, in it, covers the ins and outs of a popular TV show called Shark Tank.

His new book, written from his experiences covering the show for so long and interviewing many of the show’s guest business owners as well as the Sharks, is called Could You Survive Shark Tank?: The Sharks’ Top 7 Questions Every Entrepreneur Must Answer.

Get the answers to these seven questions down, and your business is all but guaranteed to succeed.

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315: Thinking Like a Boss with Kate Crocco

Uncover and Overcome the Lies Holding You Back from Success

I often field requests from publishers and publicists pitching books intended for, mostly, women (or, mostly men).

Almost universally I find that I get just as much, personally, out of books intended for the other gender (women in my case).

kate crocco

Such is the case with today’s featured book by Kate Crocco.

One of my favorite topics to read about these days is the area of mindset, and this is ground Kate’s book covers extensively.

This brand new book is called Thinking Like a Boss: Uncover and Overcome the Lies Holding You Back from Success.

With plenty of inspiring true stories and actionable steps you can take – starting now – Kate exposes the twelve limiting beliefs that are holding you back from your true potential.

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