When my wife Annie first launched her side business, one of the most difficult parts of the process was making her business credit card ready.

If you’ve ever gone through this process for your own business, you know exactly what I’m talking about.

The paperwork, the contracts, the fees, who could make sense of it all? You might say it was a business model ripe for disruption.

Enter Jim McKelvey and Jack Dorsey, co-founders of Square.

For my wife, her business launch overlapped with the existence of Square, and it wasn’t long before we were canceling contracts and paying the accompanying penalties so that she could say “hello” to the gift-from-heaven that was Square.

Jim McKelvey has a new book out, released earlier this year, called The Innovation Stack: Building an Unbeatable Business One Crazy Idea at a Time.

My biggest take-away from our conversation is not to count yourself out thinking you can’t do something just because no one else has yet. The world may in fact be waiting for you to make it happen.

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