Category Archives: Entrepreneurship

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352: How to Get Paid for What You Know with Jonathan Milligan

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My guest today is one of those guests who has had an impact on my life personally,

If you were a part of my book club at any point (Read to Lead University), then you can thank Jonathan for that. He coached me through the launch.

jonathan milligan

I continue to learn from him every day, which makes it a privilege to have him on the show to talk about his first ever traditionally published book.

That book is called Your Message Matters How to Rise Above the Noise and Get Paid for What You Know.

Jonathan, who is a blogger, speaker, and business coach, gives you a simple four-step framework to rise above the noise and build a read business.

I hope you’ll click the play button below to best learn how to get paid for what you know. For a summary, just keep scrolling.

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350: The Rise of an Iconic Brand with former Dunkin’ Donuts CEO Robert Rosenberg

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I can’t imagine anyone having more to say about how to take your company to new heights than a 35-year former CEO of one of the world’s most iconic brands.

That brand is the one an only Dunkin’ Donuts.

robert rosenberg

And that CEO? Robert Rosenberg. He served in that role from 1963 to 1998 and, during his tenure, took the company from $10 million in sales to over $2 billion, with more than 3,000 outlets!

This year, expanding any business or dream can seem extra daunting. So, who better to hear from than a leader who grew a regional company into a global multibillion-dollar brand despite a past economic downturn, near bankruptcy, and constant change?

Robert shares a dozen of the biggest lessons he’s learned in his 35 years with Dunkin’ Donuts in his new book called Around the Corner to Around the World. In an amazingly inspiring story.

I hope you’ll click the play button below to join our conversation now. For a summary, just keep scrolling.

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344: The Practice and Shipping Creative Work with Seth Godin

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If I had to make the difficult choice of selecting just 20 books to access for the remainder of my life, I could do a lot worse than the 20 written so far by today’s special guest.

Seth Godin is special to me for a lot of reasons; not the least of which is he is almost singlehandedly responsible for helping rekindle my love of reading.

seth godin
Seth Godin image credit Darius Bashar and Archangel

In fact, you could go so far as to say that, without Seth Godin, there’s a real good chance the last seven-plus years of my life would have been spent doing something else.

But thanks to his book Purple Cow, I’m here instead. And the beauty of that is, so are you.

Seth’s latest book, released last week, is called The Practice: Shipping Creative Work, and I am thrilled to dive into it in this episode with Seth and with you.

I hope you’ll click the play button below to join our conversation now. For a summary, just keep scrolling.

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342: Close the Gap Between Dreaming and Doing with Kary Oberbrunner

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It is a rare moment when I’m able to present to you a guest who’s been on the show once before.

It’s even rarer when that guest has already been on the show twice before.

kary oberbrunner

That’s right! Today, I’m excited to welcome Kary Oberbrunner to Read to Lead for the third time. He has a brand new book out, released just this past Saturday.

It’s called Unhackable: The 30-Day Elixir for Creating Flawless Ideas, Leveraging Superhuman Focus, and Achieving Optimal Performance Thorugh Flow, and I consider it to be his best book yet.

The truth is, Kary says, you’re getting hacked every day, and you don’t even know it. First your productivity plummets, morale declines, and your dream gets sidelined and sabotaged – yet again.

Unless…you’re UNHACKABLE!

Want to hear more? You know what to do. Click the play button below to join our conversation now, or keep scrolling for a summary.

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341: When More Is Not Better with Author Roger L. Martin

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Someone once said you can never have too much of a good thing. But then again, they weren’t very smart.

My guest today is very smart and he says you can indeed have too much of a good thing, even when it comes to efficiency.

roger l. martin

His name is Roger L. Martin and he’s writting 11 previous books. He is Professor Emeritus at Rotman School of Management at the University of Toronto and, in 2017, he was named world’s #1 management thinker!

His brand new book, and the one we’ll be diving into today, is called When More Is Not Better: Overcoming America’s Obsession with Economic Efficiency.

For its first two hundred years, Roger says, the American economy exhibited truly impressive performance. The combination of democratically elected governments and a capitalist system worked, with ever-increasing levels of efficiency spurred by the division of labor, international trade, and scientific management of companies.

By the time of our bicentennial celebration in 1976, the American economy was the envy of the world.

But since then, outcomes have changed dramatically. Roger says, the growth in the economic prosperity of the average American family has slowed to a crawl, while the wealth of the richest Americans has skyrocketed. This imbalance threatens the American democratic capitalist system and our way of life.

Want to hear more? You know what to do. Click the play button below to join our conversation now, or keep scrolling for a summary.

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