I first met today’s guest at a podcast conference several years ago. She had a booth at the event to promote her company’s services, which happens to be helping leaders and entrepreneurs write, publish, and sell their books.

I suggested I take a look at some of her non-fiction authors to see if any would make a good fit for Read to Lead but, then, I never followed up.

Fast-forward a couple of years and I would run into her again at that same conference. This time, I not only followed up, but I suggested we start with her. As in her latest book about…writing, publishing, selling books.

You can write a book, Julie says. Anyone can, in fact. But if you want to write a book that people will want or even need to read, it’s not as simple as sitting down to write. In fact, that’s one of the biggest mistakes unsuccessful authors make.

That’s why she wrote Self-Publish & Succeed: The ‘No Boring Books’ Way to Write a Non-Fiction Book That Sells.

Julie shows you that writing a successful nonfiction book starts long before you write your first chapter. To write a book that boosts your brand, generates a profit, and makes you an influencer in your industry, you need the ‘no boring books’ way.

I hope you’ll click the play button below to learn more about Julie and her work. For a summary, just keep scrolling.

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