Today’s bonus episode features the second in a series of audio blinks; audio versions of written book summaries found inside the Blinkist app.
The key insights from Fascinate by Sally Hogshead are brought to you by Blinkist, a mobile learning company that transforms outstanding nonfiction books into 15-minute reads made for your mobile device.
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Fascinate: Your 7 Triggers to Persuasion and Captivation
Sally Hogshead is one of the leading marketers and advertising writers in the United States and develops marketing strategies for leading companies such as Starbucks and Microsoft.
She graduated from Duke University and founded her own advertising agency when she was just 27 years old.
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We’d love your feedback on whether you’d like to see audio blinks inside the Blinkist app. Give us your feedback by leaving a comment below, and/or by writing to Blinkist at hello@blinkist.com.
If you liked this summary, there are more than 400 more on Blinkist. We cover great nonfiction on everything from marketing and selfhelp to history and psychology. Come check it out at www.blinkist.com.
I love the idea of audio blinks so much I immediately subscribed to blinkist after your first one! That being said, this particular book is full of trite and manipulative marketing gimmicks and I feel dirty for having listened to it (even for just the <15 min it took at 2x speed).
Those are my thoughts – love audio blinks, hated the book :-/
I totally get that. There’s a difference between persuasion and manipulation. In his 1986 book, The Art of Talking so That People Will Listen, Dr. Paul Swets wrote:
“Manipulation aims at control, not cooperation. It results in a win/lose situation. It does not consider the good of the other party. Persuasion is just the opposite. In contrast to the manipulator, the persuader seeks to enhance the self-esteem of the other party. The result is that people respond better because they are treated as responsible, self-directing individuals.”
I don’t think Sally was suggesting that companies or individuals attempt to put their customers in any sort of a losing situation. Rather, she advocates creatively marketing your products and services to increase the likelihood of a positive response.
Jeff,
I certainly appreciate the reply! Given that I have no past experience with Sally or her work, I probably shouldn’t have criticized so strongly (especially considering I was responding with an initial reaction to a single listen of a sped-up summary of a book!)
Likely, were I to read Fascinate fully, I would better understand her motivations and be less judgemental. As it stands, I was put off especially by the last line about skirting around requests and then forbidding it – it struck me as manipulative and left a poor final impression. Again, most likely that was an artifact of the medium through which I consumed the material, but alas – you asked for feedback!
Thanks for your awesome show and please please please keep up the audio blinks!