Today, we’re tackling a topic that’s often shrouded in mystery and perceived as exclusive to the corporate elite or military strategists: strategy. But as my guest argues, strategy is for everyone who desires to create positive change in the world.

Seth Godin’s latest book, This Is Strategy, is a thought-provoking manifesto that breaks down this seemingly complex subject into digestible concepts, revealing the power of time, games, empathy, and systems in shaping our world.

Through insightful answers and compelling examples, Seth encourages us to think differently about how we approach our work, our relationships, and the changes we seek to make.

Unfamiliar with Seth Godin? Where have you been?

He’s a renowned author, entrepreneur, and speaker, widely recognized for his insights on marketing, leadership, and the way ideas spread. He’s written over 20 bestselling books, including “This Is Marketing,” “Linchpin”, and “Purple Cow,” and his blog is a daily source of wisdom for millions worldwide.

Seth has a unique ability to cut through the noise and offer practical advice that empowers individuals and organizations to make a meaningful impact.

So, get ready to explore the fascinating world of strategy with Seth Godin.

I hope you’ll click the play button below to learn more about Seth and his work. For a summary, just keep scrolling.

Join in on our chat below

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In today’s episode, I ask Seth about:

• The role of “systems” in developing and implementing a successful strategy
• Why tension is an important element of a successful strategy
• Some common misconceptions people have about strategy, and how can understanding these misconceptions help us make better plans
• And lots more!

Order Seth’s Book

You can order your copy of This Is Strategy: Make Better Plans right now!

Consider Ordering My Book Too!

Purchase a copy of my new book (written with Jesse Wisnewski) Read to Lead: The Simple Habit That Expands Your Influence and Boosts Your Career. There, you can also download the introduction and first chapter for free!

Note-Making Mastery Cohort AND the Read to Lead Community

Note-Making Mastery Cohort is now available as a self-paced course! Check it out.

Also, consider giving ReadtoLead+ a try free for two weeks!

Seth in Action

Check Out These Additional Resources

Grab a copy of Seth’s book now.

Check out this website for more from Seth.

Connect with Seth personally on LinkedIn and X.

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Finally, thanks for listening and remember, “Leaders read and readers lead.”