Today’s guest has an incredible background. He served in Baghdad during the invasion of Iraq. And, somehow, he managed to take the corporate world by storm shortly after finishing his time in the service, despite not having previous business experience.
His name is Anthony Butler. Anthony has written a book that just came out in September.
It’s called Primal Storytelling: Marketing for Humans.
Two years into running his own digital agency, Anthony was stunned when a new client left. The work was good, they said, but the results weren’t consistent.
So, he set out to fix it—to design a reliable digital marketing system that would always come out ahead.
The result is a cutting-edge approach that combines evolutionary psychology with age-old story techniques to create high-performing digital content that cuts through the noise.
Whether you’re competing for local foot traffic or global downloads, Primal Storytelling will help you forge authentic connections with your audience, improve your brand performance in social media and SEO, and supercharge your content results.
Intrigued? Click the play button below to learn more Anthony and his book.
Join in on our chat below
Subscribe: Apple Podcasts | Spotify | RSS
In today’s episode, I ask Anthony to share:
- How his time in Iraq help shaped his thinking as a marketer
- The driving forces of behavior that marketers must understand
- I’ll ask him to unpack the primal storytelling formula
- And lots more!
Anthony’s New Book
Order you copy of Primal Storytelling: Marketing for Humans right now!
Consider Ordering My Book!
Purchase a copy of my new book (written with Jesse Wisnewski) Read to Lead: The Simple Habit That Expands Your Influence and Boosts Your Career. There, you can also download the introduction and first chapter for free!
Join Note-Making Mastery Cohort the self-paced edition now!
Get all the details here (space is limited)!
Anthony in Action
Books Anthony Recommends
Building a Storybrand: Clarify Your Message so that Customers Will Listen by Donald Miller
The War of Art by Steven Pressfield
Check Out These Additional Resources
Grab a copy of Anthony’s book now.
Find out more about Anthony at his website.
Inquire about hiring Anthony to consult your team.
Connect with Anthony on LinkedIn.
Comment and Share
Please consider rating the podcast with 5 stars and leaving a one- or two-sentence review in iTunes or on Stitcher. This helps tremendously in bringing the podcast to the attention of others.
We encourage you to join the Read to Lead Nation on Facebook. It’s a community of like-minded leaders and leader-to-be, as well as fans of the Read to Lead Podcast.
You can tell your friends on Twitter about your love of reading and our new podcast by simply clicking this link and sharing the tweet you’ll find at the other end.
And, by all means, if you know someone you think would benefit, please spread the word by using the share buttons on this page.
Finally, thanks for listening and remember, “Leaders read and readers lead.”