What is the single best tool an entrepreneur needs to build, boost, and grow their business? Win an Olympic Gold Medal? Sure! That’d be great. But apart from that?

Write a book, of course! So says today’s returning guest, Honorée Corder, author of 20-plus books including 2016’s You MUST Write a Book: Boost Your Brand, Get More Business, and Become the Go-To Expert.

Beyond technology, software, social media networks, even advertising and marketing campaigns, Honorée says the biggest and best tool you’ll ever have in your belt is a book with your name on the cover. What’s a book do for you? Let us count the ways…

Authority and Credibility–Nothing establishes your authority faster or better, making it easier to attract investors, clients, and customers.

Brand recognition–Nothing makes your name and your brand easier to recognize, giving you greater reach with no additional overhead.

The ultimate business card–We’re hard-wired to hold on to books, to keep and care for them, and to share them with others. When’s the last time someone did that with your business card?

You Must Write a Book introduces you to these concepts and digs further–revealing not only the benefits of how a book can help you to build and grow your business and your brand but how you can put your ideas on the page.

I hope you’ll click the play button below to learn more about Honorée and her work. For a summary, just keep scrolling.

Join in on our chat below

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In today’s episode, I ask Honorée about:

• Some of the more common excuses she’s heard for not writing a book
• What to do before you sit down to write
• Her advice for effectively launching and marketing your book
• And lots more!

Order Honorée’s Book

You can order your copy of You MUST Write a Book: Boost Your Brand, Get More Business, and Become the Go-To Expert right now!

Consider Ordering My New Book Too!

Purchase a copy of my new book (written with Jesse Wisnewski) Read to Lead: The Simple Habit That Expands Your Influence and Boosts Your Career. There, you can also download the introduction and first chapter for free!

Note-Making Mastery Cohort

Get notified when I open up my next Note-Making Mastery Cohort for registration (space is limited)!

Honorée in Action

Books Honorée Recommends

The Law of Success: You Can Do If You Believe You Can by Napoleon Hill

Check Out These Additional Resources

Grab a copy of Honorée’s book now.

Find out more about Honorée at her website.

Check out Honorée’s new book marketing course.

Connect with Honorée personally on LinkedIn and Twitter.

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Finally, thanks for listening and remember, “Leaders read and readers lead.”