361: 12 Indispensable Success Secrets from the Hype Handbook with Michael F. Schein

by

Several years ago, I had the pleasure of participating in a lively discussion at the New York Public Library on the topic of podcasting.

michael schein

On the panel with me were two other podcasters, one of whom has since written a book, and an incredibly stimulating book it turned out to be.

When the organizer of that event recently reintroduced us, I knew I had to have him on the show.

His name is Michael F. Schein and his new book, released in January, is called The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundry Breakers.

In short, Michael’s book suggests that if you’re a business owner, entrepreneur, executive, artist, activist, or thinker who can honestly say that you are truly trying to make the world a better place, it is your moral imperative to learn how to harness raw emotion and irrational thinking to your benefit.

If you’re uncomfortable promoting you and your own work but, deep down, know you need to, get this book now!

I hope you’ll click the play button below to learn more about Michael and his work. For a summary, just keep scrolling.

Join in on our chat below

Subscribe: Apple Podcasts | Stitcher | RSS

In today’s episode, Michael and I chat about:

  • The concept of picking a fight as well as the importance of picking the right enemy
  • The advantages of talking differently than most of us do about our own accomplishments
  • The so-called “science” of hype
  • And plenty more!

Michael’s New Book

You can order your copy of The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundry Breakers right now.

Consider Pre-Ordering My New Book Too!

Read to Lead: The Simple Habit That Expands Your Influence and Boosts Your Career by Jeff Brown and Jesse Wisnewski, coming August 31, 2021!

Books Michael Recommends

The Crowd: A Study of the Popular Mind by Gustave Le Bon

Brainwashing: The Science of Thought Control by Kathleen Taylor

Check Out These Additional Resources

Grab a copy of Michael’s book now.

Visit Micahel’s website to learn more about him and his work.

Learn more about inviting Michael to be a guest speaker at your next event.

Connect with Michael personally on Twitter and LinkedIn.

Comment and Share

Please consider rating the podcast with 5 stars and leaving a one- or two-sentence review in iTunes or on Stitcher.  This helps tremendously in bringing the podcast to the attention of others.

I am also mentioning the names of all who rate the podcast with 5 stars in future episodes. We encourage you to join the Read to Lead Nation on Facebook.  It’s a community of like-minded leaders and leader-to-be, as well as fans of the Read to Lead Podcast.

You can tell your friends on Twitter about your love of reading and our new podcast by simply clicking this link and sharing the tweet you’ll find at the other end.

And, by all means, if you know someone you think would benefit, please spread the word by using the share buttons on this page.

Finally, thanks for listening and remember, “Leaders read and readers lead.”

Posted on
Categories: Career, Entrepreneurship, Marketing, Podcast
Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”