300: Sharpen Your Marketing Message and Cut Through the Noise with Bill Cates

Featuring the book Radical Relevance

by

I am fortunate to be able to meet a consistent amount of pretty incredible people.

That’s partly because of other incredible people who are thoughtful enough to make the effort when they know someone I need to know.

bill cates

Such is the case with today’s guest. I have to give a big thanks to William Wright over at the Financial Professionals Group for introducing me to Bill Cates.

I love Bill’s new book and I think you will too. It’s called Radical Relevance: Sharpen Your Marketing Message, Cut Through the Noise, Win More Ideal Clients.

Bill has been helping others effectively market their message since the late 70s.

If you’re certain you have a solution to your top prospects’ problems, but just can’t seem to capture their attention, then this book is for you.

Click the play button below to join our conversation now, or keep scrolling for a summary.

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In today’s episode, Bill and I discuss:

  • Understanding the relationship between the brain and relevance
  • How to create an effective value proposition
  • The importance of turning differentiation into benefits 
  • And lots more!

Bill’s Book

You can order Radical Relevance: Sharpen Your Marketing Message, Cut Through the Noise, Win More Ideal Clients right now!

Bill in Action

Books Bill Recommends

Building a Story Brand: Clarify Your Message So Customers Will Listen by Donald Miller

Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth by Jay Baer and Daniel Lemin

Biz Dev Done Right: Demystifying the Sales Process and Achieving the Results You Want by Caryn Kopp

Check Out These Additional Resources

Visit Bill’s website here for more about him and his work.

Be sure and grab your copy of Bill’s book now.

Find out more about hiring Bill to speak to your group.

Connect with Bill on Twitter and LinkedIn.

Be sure and grab a copy of Bill’s Radical Relevance Toolkit!

Another Podcast to Check Out

I’m enjoying The Overwhelmed Brain, a podcast from Paul Colaianni.

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Your Value Proposition is the total of all the value you bring to prospects, clients, strategic partnerships, and - yes - even employees. It's the basis of your relevance. - Bill Cates
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Finally, thanks for listening and remember, “Leaders read and readers lead.”

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Categories: Marketing, Podcast
Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”