280: Why Your Customers Hate You and How to Fix It

With John R. Brandt, author of Nincompoopery

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When it comes to seeking out authors to consider for the show, one of the first things I look at to gauge my own interest is their book’s title.

So, when I was introduced to the book being featured on today’s episode, needless to say, it immediately got my attention.

john r. brandt

It’s called Nincompoopery: Why Your Customers Hate You and How to Fix It and is written by former journalist John R. Brandt.

John is an intelligent and wonderfully funny writer. I found Nincompoopery to be an educational AND enjoyable read. I think you will too

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In today’s episode, I ask John to share:

  • Why nincompoopery is a bigger problem now more than ever
  • What many leaders often get wrong about innovation
  • How we can better prepare employees for what he calls “the moment of truth” 
  • …and plenty more!

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John’s Book

You can order Nincompoopery: Why Your Customers Hate You and How to Fix It right now!

John in Action

Books John Recommends

Getting to Yes: Negotiating Agreement Without Giving In by Roger Fisher

The Elephant and The Flea: Reflections of a Reluctant Capitalist by Charles Handy

Check Out These Resources

Visit John’s website here for more about him and his work.

Be sure and grab your copy of John’s book now.

Find out more about hiring John to speak to your group.

Connect with John on LinkedIn.

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Human beings are endlessly inventive in thinking of reasons why not to change ourselves, our companies, and our fates - in other words, we're really good at remaining nitwits and stuck in Nincompoopery. - John R. Brandt
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