Just a few weeks ago, I’d never even heard of today’s guest. It’s amazing how fast you can take to someone else’s message when it’s delivered in the right way.

That is certainly the case for Steve Woodruff, the King of Clarity, and my guest today on the show.

In a world filled with noise and distraction, the secret weapon any business can use to break through, Steve says, is CLARITY: Clarity of strategy (leading to focused direction), and clarity of messaging (leading to sales and referrals).

Clarity Wins: Get Heard. Get Referred is a proven handbook to create competitive advantage in any marketplace. You don’t have to spend a million dollars to rise above the noise and grow referrals. You just need to learn how to be clear.

Listening to this episode will ensure you’re headed in the right direction!

Join in on our chat below

Subscribe: iTunes | Stitcher | RSS

In today’s episode, I ask Steve to share:

• How to stand out in a sea of Goliaths
• The 5 elements you must address to be certain your message is clear
• Some of the ways you can leverage neuroscience to advance your message
• …and plenty more! 

This Episode is Sponsored By Cloud Accounting Software FreshBooks

FreshBooks cloud accounting software is currently offering a month of unrestricted use to all RtLP listeners – totally free right now. And, you don’t need a credit card for the trial.

To claim your free month, click here and be sure and enter ReadToLead in the “How Did You Hear About Us?” section.

If your business uses Freshbooks, and you’d like to share your experience with the Read to Lead audience, click the contact tab at the top of this page and let us know. Be sure and include “FreshBooks” in the subject line.

Steve’s Book

You can order Clarity Wins: Get Heard. Get Referred right now!

Steve in Action

Books (and People) Steve Recommends

Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller

Known: The Handbook for Unleashing Your Personal Brand in the Digital Age (and other books) by Mark Schaffer

Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth by Jay Baer and Daniel Lemin

Check Out These Resources

Visit Steve’s website here for more about him and his work.

Be sure and grab your copy of Steve’s book now.

Find out more about hiring Steve to speak to your group.

Connect with Steve on Twitter and LinkedIn.

Click to Tweet

To share the Read to Lead Podcast on Twitter quickly and easily, just click the box below. Your tweet will automatically be populated with this copy:

Leave Us Your Feedback

Comment and Share

Please consider rating the podcast with 5 stars and leaving a one- or two-sentence review in iTunes or on Stitcher.  This helps tremendously in bringing the podcast to the attention of others. I am also mentioning the names of all who rate the podcast with 5 stars in future episodes.

We encourage you to join the Read to Lead Nation on Facebook.  It’s a community of like-minded leaders and leader-to-be, as well as fans of the Read to Lead Podcast.

You can tell your friends on Twitter about your love of reading and our new podcast by simply clicking this link and sharing the tweet you’ll find at the other end.

And, by all means, if you know someone you think would benefit, please spread the word by using the share buttons on this page.

Finally, thanks for listening and remember, “Leaders read and readers lead.”