Episode #189: How to Monetize Your Expertise

With Entrepreneurial You author Dorie Clark

When you look at her body of work, there seem to be few things she hasn’t done. It’s one of the many things I like about her.

In addition to authoring what is now her third book, and the one we’ll dive into today, Dorie Clark has done something few have been brave enough to try. Taking the comedy stage on an open mic night.

dorie clark

Not only that, she’s credited with serving as executive producer on a multiple Grammy-winning jazz album and, oh yeah, is a former presidential campaign spokeswoman, and teaches at Duke University’s Fuqua School of Business. Impressed yet? I’m just getting started actually.

You might also recall she’s been with us once before. That was to talk about her book Stand Out, a book that was named the number one Leadership Book of 2015 by Inc. magazine, one of the Top 10 Business Books of the Year by Forbes and was a Washington Post bestseller.

Her latest is a book called Entrepreneurial You: Monetize Your Expertise, Create Multiple Income Streams, and Thrive.

Join in on our chat below

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In today’s episode, I ask Dorie:

  • Why being good at what you do AND well known isn’t enough to succeed financially
  • Reasons to consider launching a side business even if you have no plans of leaving your regular job
  • Tips and techniques for monetizing what you know
  • …and plenty more!

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Dorie‘s Latest Book

You can order Entrepreneurial You: Monetize Your Expertise, Create Multiple Income Streams, and Thrive right now!

Dorie in Action

Books Dorie Recommends

The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael Gerber

Born Standing Up: A Comic’s Life by Steve Martin

The Secret Life of the American Musicals by Jack Viertal

We Killed: The Rise of Women in American Comedy by Yael Kohen

Check Out These Resources Mentioned

The best place to find out more about Dorie and her book-related resource is at her website.

Grab a copy of Dorie’s book.

Find out more about hiring Dorie to speak to your group.

Connect with Dorie on Twitter and LinkedIn.

Check out the podcast Jeff mentioned from Travis Chappell called Build Your Network.

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