I read, like, a lot. And though many of the books I read (and the authors who write them) wind up being featured on the podcast, there are plenty that don’t (and not because they’re not worthy).
Sometimes it just comes down to scheduling or any other number of issues. Suffice it to say there are plenty of authors I’d love to interview that haven’t yet made it on. But that shouldn’t mean we can’t dive into and discuss their latest book, right?
The 12 Week Year by Brian Moran and Michael Lennington is just such a book. It was released in 2013. Like Deep Work, another book I read earlier this year, it has revolutionized how I work. I think it can do the same for you.
In today’s episode, I share some of the key insights and main ideas from the book, as well as a couple of other episodes that compliment this one quite nicely (see below for links).
To dig into today’s episode, just click the “play” button below.
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In today’s episode, I discuss:
- The argument for a 12 week year opposed to the typical annualized way of thinking
- Executing the system
- Installing process control
- …and much more!
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The 12 Week Year Book
You can order The 12 Week Year: Get More Done in 12 Weeks Than Others Do in 12 Months right now!
Check Out Cal’s Resources
The best place to find out more about Brian is at his website.
Grab a copy of Brian’s book courtesy Amazon.
Looking for a speaker? Consider hiring Brian to speak at your next event.
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