Episode #178: How to Market Your Book with Joanna Penn

Build an author career for the long-term!

The Creative Penn is a moniker I’d heard before. Until recently, however, I wasn’t familiar with the person behind that name.

That person is Joanna Penn, author of a number of fiction books and a specialist in inspirational books for authors, including How to Make a Living with Your Writing, The Successful Author Mindset and Successful Self-Publishing.

joanna penn

She’s also the author of a book covering a subject we’ve never really delved into before.

It’s called How to Market a Book, now in its Third Edition.

In this fine book, Joanna holds nothing back, sharing everything she knows about the process of effectively marketing your book. With her own books having appeared on a number of bestseller lists, including the New York Times and USA Today, you’d do well to pay attention to what she has to say.

With Joanna’s help, you could soon find yourself not only writing and publishing a successful book, but being asked to appear on, well, the Read to Lead Podcast. 🙂

Join in on our chat below

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In today’s episode, Joanna and I discuss:

  • Getting into the proper mindset to effectively market your book…
  • The best time to begin the process
  • Joanna’s insights on sampling and pricing
  • …and plenty more!

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Joanna‘s Latest Book

You can order How to Market a Book right now!

Book Summary Anyone?

Joanna in Action

Books Joanna Recommends

Deep Work: Rules for Focused Success in a Distracted World by Cal Newport

Unshakeable: Your Financial Freedom Playbook by Tony Robbins

The White Cat and the Monk by Jo Ellen Bogart

Check Out These Resources Mentioned

The best place to find out more about Joanna is at her website.

Grab a copy of Joanna‘s book courtesy Amazon.

Looking for a speaker? Consider hiring Joanna to speak at your next event.

Connect with Joanna on Twitter and LinkedIn.

Jeff mentioned his friend Dave Chesson and his site Kindlepreneur and KDP Rocket for help with keywords.

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