Episode #148: Master Content Marketing with Copyblogger’s Pamela Wilson

The career trajectory of today’s guest has been nothing short of amazing. 

I’ve had the pleasure of knowing Pamela Wilson for about two years now, right about the time she began working for Copyblogger, serving as executive vice president of educational content.

pamela wilson

Funny thing is, just six short years ago, she didn’t consider herself a writer. What she set out to do back in 2010 was to be intentional about becoming one. I think you’ll agree, she’s certainly accomplished that and more.

Her new book is called Master Content Marketing: A Simple Strategy to Cure the Blank Page Blues and Attract a Profitable Audience.

Content marketing, Pamela argues, is the single, most effective method for attracting a profitable audience. And in this new book, she lays out a 7-step process for doing just that.

This book will become a resource you refer back to again and again.

Join in on our chat below

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In today’s episode, Pamela and I discuss:

  • Why she believes consistency is one of the keys to your content marketing’s success
  • Her “lazy” approach to content marketing and why it’s an approach you should aspire to
  • Pamela’s 7-part formula for content creation
  • …and a lot more!  

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Pamela’s Latest Book

You can order your copy of Master Content Marketing: A Simple Strategy to Cure the Blank Page Blues and Attract a Profitable Audience right now.

Books Pamela Recommends

How to Win Friends and Influence People by Dale Carnagie

Predictable Success: Getting Your Organization on the Growth Track — And Keeping it There by Les McKeown

Pamela’s Resources

The best place to find out more about Pamela is at her website or at Copyblogger.

Here, you can pick up a copy of Pamela’s new book.

Find out more about hiring Pamela to speak here.

Connect with Pamela on Twitter and LinkedIn.

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