Episode #145: How to Capture Attention, Build Trust, and Close the Sale

With Paul Smith, author of Sell With a Story

I’ll be the first to admit it. I missed the boat when the first book from today’s guest was released. 

It was (is) called Lead with a Story. I say “missed the boat” because I remember the book coming out and wanting to make time to dig into it for consideration for the show. But, unfortunately, that never happened.  

paul smith

All the more reason why my interest piqued when I first learned of Paul Smith’s latest book, released last month.

The similarly titled Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale, explains how stories work, when to use a story to move the sales process along, which ones to always have handy, and how to turn real-life experiences into stories that resonate.

After reading only the first third of the book, I’d already gleaned a number of great ideas to implement into my own business.

Join in on our chat below

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In today’s episode, Paul and I discuss:

  • Sales stories, and the advantages they give us
  • The sales stories you need and when to tell them
  • How to craft your sales stories
  • And much more…

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Paul’s Latest Book

You can order your copy of Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale right now.

Paul in Action

Books Paul Recommends

Made to Stick: Why Some Ideas Survive and Others Die by Chip and Dan Heath

Paul’s Resources

The best place to find out more about Paul is at his website.

Here, you can pick up a copy of Paul’s new book.

Find out more about having Paul speak at your event.

Connect with Paul on Twitter.

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