Episode #119: How to Write Copy That Sells with Ray Edwards

A Step-by-Step System

ray edwardsI always felt it was one day destined to happen. What’s that you ask? Why, a Ray Edwards sighting on the Read to Lead Podcast of course.

You see, Ray is someone I’ve admired for quite some time, so it was a delight to finally have the opportunity to share the Ray I’ve gotten to know with you. Ray’s background is in copywriting, In fact, he’s helped sell an estimated $100 million dollars in products and services, helping names like Tony Robbins and Jack Canfield to name a few.

If you’re like most, you struggle with writing sales copy. If that’s you, then today’s show is going to be life-changing. Be sure and pick up a copy of Ray’s new book called How to Write Copy That Sells: The Step-by-Step System for Mores Sales, to More Customers, More Often.

To hear of conversation, just click the play button below.

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In today’s episode, Ray and I discuss:

  • Why he believes a clear understanding of copywriting is so important
  • The differences between selling others what they want, and selling them what they need
  • Some of the secrets to writing great copy that can be derived from the movies
  • And a lot more…

This Episode is Sponsored By the Folks at UpDesk

Read to Lead is supported by UpDesk, helping you “take a stand” for your health.

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Ray’s Latest Book

You can order your copy of How to Write Copy That Sells: The Step-by-Step System for Mores Sales, to More Customers, More Often right now.

Ray in Action

Check out Ray’s fantastic podcast! It’s called The Ray Edwards Show.

Books Ray Recommends

Launch: An Internet Millionaire’s Secret Formula to Sell Almost Anything Online, Build a Business You Love, And Live the Life of Your Dreams by Jeff Walker

Influence: The Psychology of Persuasion by Robert Cialdini

The Holy Bible

The War of Art: Break Through the Blocks and Win Your Inner Creative Battles by Steven Pressfield

The Alchemist by Paulo Coelho

Tribes: We Need You to Lead Us by Seth Godin

Ray’s Resources

The best place to find out more about Ray is on his company website.

Here, you can pick up a copy of Ray’s new book.

You might consider booking Ray to speak at your next event.

Connect with Ray on Twitter and on LinkedIn.

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