I always felt it was one day destined to happen. What’s that you ask? Why, a Ray Edwards sighting on the Read to Lead Podcast of course.
You see, Ray is someone I’ve admired for quite some time, so it was a delight to finally have the opportunity to share the Ray I’ve gotten to know with you. Ray’s background is in copywriting, In fact, he’s helped sell an estimated $100 million dollars in products and services, helping names like Tony Robbins and Jack Canfield to name a few.
If you’re like most, you struggle with writing sales copy. If that’s you, then today’s show is going to be life-changing. Be sure and pick up a copy of Ray’s new book called How to Write Copy That Sells: The Step-by-Step System for Mores Sales, to More Customers, More Often.
To hear of conversation, just click the play button below.
In today’s episode, Ray and I discuss:
- Why he believes a clear understanding of copywriting is so important
- The differences between selling others what they want, and selling them what they need
- Some of the secrets to writing great copy that can be derived from the movies
- And a lot more…
This Episode is Sponsored By the Folks at UpDesk
Read to Lead is supported by UpDesk, helping you “take a stand” for your health.
One of the smartest decisions I’ve made was investing in a motorized standup desk.
UpDesk will ship your desk free anywhere inside the contiguous US.
Go to ReadtoLeadPodcast.com/desk and find the one right for you. Get healthy at work!
Ray’s Latest Book
You can order your copy of How to Write Copy That Sells: The Step-by-Step System for Mores Sales, to More Customers, More Often right now.
Ray in Action
Check out Ray’s fantastic podcast! It’s called The Ray Edwards Show.
Books Ray Recommends
Influence: The Psychology of Persuasion by Robert Cialdini
The War of Art: Break Through the Blocks and Win Your Inner Creative Battles by Steven Pressfield
The Alchemist by Paulo Coelho
Tribes: We Need You to Lead Us by Seth Godin
The best place to find out more about Ray is on his company website.
Here, you can pick up a copy of Ray’s new book.
You might consider booking Ray to speak at your next event.
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