Episode #099: Traction: How Any Startup Can Achieve Explosive Customer Growth

With DuckDuckGo Founder and CEO Gabriel Weinberg

Gabriel WeinbergToday’s guest is serial entrepreneur and DuckDuckGo founder and CEO Gabriel Weinberg.

Gabriel, along with Justin Mares, has co-authored the brand new book Traction: How Any Startup Can Achieve Explosive Customer Growth.

In it, he and his co-author lay out the 19 traction “channels” they’ve identified and a framework for testing the one that’s right for you and your company at any given time.

The great thing about this framework is, it doesn’t just apply to founders and startups. You can leverage the principles in this book to gain traction for your online course, your new side hustle you’ve been working on during the weekends, and just about any other scenario you can think of.

One of my favorite aspects of the book is Gabriel and Justin interviewed dozens of successful startup founders, analyzed their processes, and developed their framework from the data. In other words, their methods are proven to work. I think you’ll get a lot out of listening.

To join our conversation, simply hit the play button below.

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In today’s episode, Gabriel and I discuss:

  • The simple three-step framework for unlocking explosive growth (whether a startup, an online course or side hustle)
  • Some of the biggest mistakes to avoid when trying to gain traction
  • How our natural biases can adversely impact our success
  • And much more!

This Episode is Sponsored By SoFi

Read to Lead is supported by SoFi, a leading marketplace lender.SoFi Sponsorship Image

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Take advantage of a special $200 welcome bonus for Read to Lead listeners who refinance their student loans.

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Gabriel Weinberg’s Latest Book

You can order your copy of Traction: How Any Startup Can Achieve Explosive Customer Growth right now!

More on Traction

Books Gabriel Recommends

Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely

The Outsiders: Eight Unconventional CEOs and Their Radically Rational Blueprint for Success by William N. Thorndike

Gabriel Weinberg Resources

The best place to find out more about Gabriel is on his company website.

Here, you can pick up a copy of Gabriel’s new book.

You might consider hiring Gabriel to speak at your next event or consult your company.

Connect with Gabriel on Twitter and on LinkedIn.

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