Episode #098: The 5 Laws of Stratospheric Success with Bob Burg

Co-author of The Go-Giver

Bob BurgEven if you don’t recognize today’s guest by name, chances are the title of his book is one you’ve heard mentioned again and again the last several years.

Bob Burg is the author of a half a dozen books! He is a sought-after speaker at company leadership and sales conferences. He regularly addresses audiences ranging in size from 50 to 16,000.

He’s shared the platform with notables including today’s top thought leaders, broadcast personalities, Olympic athletes and political leaders including a former United States President.

His best-known book is one he co-wrote with friend John David Mann and is a book that was originally released in 2007. It’s called The Go-Giver: A Little Story About a Powerful Business Idea. It’s being re-released in a newly expanded edition and, at the time of this writing, is available for pre-order. It has, to date, sold over half a million copies and has been translated into 21 languages

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In today’s episode, Bob and I discuss:

  • His insights on what he calls the 5 Laws of Stratospheric Success
  • Some of the misconceptions often associated with being a Go-Giver
  • Examples of successful Go-Givers in the real world
  • And much more!

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Bob Burg’s Latest Book

You can order your copy of The Go-Giver: A Little Story About a Powerful Business Idea right now!

More on The Go-Giver

Books Bob Recommends

The Greatest Salesman in the World by Og Mandino

The Richest Man in Babylon by George S. Clason

The Go-Getter (Illustrated): The Story That Tells You How to Be One by Peter Kyne

Bob mentioned the many books of last week’s guest, Brian Tracy, along with Andy Andrews, Zig Ziglar and Tom Hopkins

Humans are Underrated: What High Achievers Know that Brilliant Machines Never Will by Geoff Colvin

The Secret of Selling Anything by Harry Browne

Go for No! Yes is the Destination, No is How You Get There by Richard Fenton and Andrea Waltz

The Power of Failure: Succeeding in an Age of Innovation by Fran Tarkenton

Steal the Show by Michael Port (Michael is scheduled to make another appearance on the show in late October or Early November)

Bob Burg Resources

The best place to find out more about Bob is on his company website.

Here, you can pick up a copy of Bob’s new book.

You might consider hiring Bob to speak at your next event or consult your company.

Connect with Bob on Twitter and on LinkedIn.

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“Shifting your focus from getting to giving is very financially profitable!” via @BobBurg | http://readtoleadpodcast.com/098

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