This week’s guest is a man who, a week ago, I’d never even heard of (that’s one of the awesome benefits to hosting a podcast. I’m always meeting and getting to know new and exciting people).
His name is Chuck Bamford; Dr. Chuck Bamford to be exact. After 12 years in industry, he’s spent the last 20 years teaching strategy and entrepreneurship at the graduate, undergraduate and executive levels. In fact, he has won numerous ‘Excellence in Teaching’ awards along the way.
The best part is, through his new book The Strategy Mindset, he’s here today to help you simplify the concept of strategy. If your company stinks at it, then you’ll be happy to know you’re not alone. Most companies do according to Chuck.
If developing and executing an effective strategy for your business has had you stumped, you’re in for a real treat. To join our conversation, just click the ‘play’ button below.
In today’s episode, Chuck and I discuss:
- The four keys executives can use to gain a strategic grasp on their environment
- Defining your perfect customer and the issues to be aware of when the need to branch out inevitably arises.
- The 5 simple tests your company’s resources or capabilities must pass to in order for them to be a true competitive advantage for you
- And much more!
This Episode is Sponsored By SoFi
Read to Lead is supported by SoFi, a leading marketplace lender.
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Chuck Bamford’s Latest Book
You can order your copy of The Strategy Mindset right now!
Chuck in Action
Books Chuck Recommends
American Icon: Alan Mulally and the Fight to Save Ford Motor Company by Bryce G. Hoffman
The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell
Chuck Bamford Resources
The best place to find out more about Chuck is on his website.
Here, you can pick up a copy of Chuck’s new book.
You might consider hiring Chuck to speak at your next event or consult your company.
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