Episode #078: How to Book Yourself Solid with Michael Port

Michael PortEver since I launched the Read to Lead Podcast, I’ve wanted to have Michael Port on the show to talk about his latest book.

The original version of Book Yourself Solid was first released in 2006. Then, in 2010, it was updated with additional content. However, it was the illustrated version – released in 2013 – that convinced me to buy it.

Supposedly, 84% of us prefer to learn visually. I can certainly say I’m in that camp. Along with books like Dan Roam’s Back of the Napkin (and subsequent Show and Tell), and Sunni Brown’s The Doodle Revolution, I found Book Yourself Solid Illustrated an easily digestible read. And, it’s not only be packed with amazing insights and strategies, but it’s just downright fun to read.

What’s more, it’s essentially an entire service business coaching program wrapped up in a single book. A very cool, and hip book.

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In today’s episode, Michael will share:

  • The thought process behind Michael’s Red Velvet Rope Policy and why it might make sense for your business
  • What to do about it if you struggle articulating the solutions and benefits you offer in a clear and compelling way
  • The 6 Core Self-Promotion Strategies
  • And much more!

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With Blinkist 3, they’ve added audio versions of many of their written summaries, with new ones being added each week. Plus, sync your highlights to Evernote and send unlimited summaries to your Kindle.

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Michael Port’s Latest Book

You can order your copy of Book Yourself Solid Illustrated: The Fastest, Easiest, and Most Reliable System for Getting MORE Clients Than You can Handle Even if You Hate Marketing and Selling right now!

Michael Port in Action

Books and Authors Michael Recommends

Social Intelligence by Dan Goleman

Emotional Intelligence by Dan Goleman

Yes, And by Kelly Leonard

Chapman’s Guide to Piloting and Seamanship by Jonathan Eaton

Michael Port Resources

The best place to find out more about Michael is on his website.

Here, Michael provides more information about his latest book.

You might consider hiring Michael to speak at your next event by writing to keynote [at] michael port [dot] com.

Follow Michael on Twitter: @MichaelPort

Podcast Episodes Mentioned

In his conversation with Michael, Jeff referenced Dan Roam, Sunni Brown and Erica Dhawan.

After the interview, Jeff referenced several of his client’s shows, including Entrepreneurs and Coffee, the Mentor Me Podcast, the Champion Entrepreneur and Minutes Not Money.

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 Get more clients than you can handle with Book Yourself Solid. @MichaelPort joins @THEjeffbrown. http://readtoleadpodcast.com/078

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