My guest today says loyal customers are the beating heart of of every great business.
In his book Evergreen: Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving, Noah Fleming asks why so many companies act like adrenalin junkies, chasing after new customers at the expense of creating deeper, more profitable relationships with the ones they already have?
Evergreen exposes the mad pursuit for what it is: a brief spike in metrics and an ongoing revenue drain, as one-time customers fail to return. A better solution is to shift resources from attracting new customers to engaging the base–the path to stable growth, season after season.
I found Noah’s book fascinating, and I think you will too!
Subscribe: iTunes | Stitcher | RSS
In today’s episode, Noah will share:
- His belief that new customers are not the answer to your company’s problems
- The 3 essential components of any Evergreen organization
- How to determine which customers you should fire
- And much more!
Announcing – Blinkist 3 Now with Audio Summaries [Sponsor]
Tired of unfinished books on your shelf? Wanna read more books in less time? Like, say, as many as four of your favorite business books in an hour?
With Blinkist, glean the main ideas and key insights from some of your favorite business books in just 15 minutes. To start your free trial today, just click our special Blinkist link.
With Blinkist 3, they’ve added audio versions of many of their written summaries, with new ones being added each week. Plus, sync your highlights to Evernote and send unlimited summaries to your Kindle.
***********
Try Lynda.com FREE for 10 Days [Sponsor]
Kickstart your new year and challenge yourself to learn something new with a free 10-day trial to lynda.com!
lynda.com is used by millions of people around the world and has over 3,000 courses on topics like web development, photography, visual design and business, as well as software training like Excel, WordPress, and Photoshop.
All of their courses are taught by experts and new courses are added to the site every week.
Whether you want to set new financial goals, find work/life balance, invest in a new hobby, ask your boss for a raise, find a new job or improve upon your current job skills in 2015, lynda.com has something for everyone!
Noah Fleming’s New Book
You can order your copy of Evergreen: Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving right now!
Noah Fleming in Action
Books Noah Recommends
Zero to One: Notes on Startups or How to Build the Future by Peter Thiel
Being Mortal: Medicine and What Matters in the End by Atul Gawande
Noah Fleming Resources
The best place to find out more about Noah is on her website.
Here, Noah provides more information about the new book.
You might consider hiring Noah to speak at your next event.
Follow Noah on Twitter: @noahfleming
Click to Tweet
To quickly and easily share about the Read to Lead Podcast on Twitter, just click the link below. Your tweet will automatically be populated with this copy:
Leave Us Your Feedback
Comment and Share
Please consider rating the podcast with 5 stars and leaving a one- or two-sentence review in iTunes or on Stitcher. This helps tremendously in bringing the podcast to the attention of others. I am also mentioning the names of all who rate the podcast with 5 stars in future episodes.
We encourage you to join the Read to Lead Nation on Facebook. It’s a community of like-minded leaders and leader-to-be, as well as fans of the Read to Lead Podcast.
You can tell your friends on Twitter about your love of reading and our new podcast by simply clicking this link and sharing the tweet you’ll find at the other end.
And, by all means, if you know someone you think would benefit, please spread the word by using the share buttons below and up top.
Finally, thanks for listening and remember, “Leaders read and readers lead.”
Honored to be a guest. Thank you!
Thanks so much Noah! Loved having you. Thanks too for commenting. Much appreciated.