My guest today says loyal customers are the beating heart of of every great business.
In his book Evergreen: Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving, Noah Fleming asks why so many companies act like adrenalin junkies, chasing after new customers at the expense of creating deeper, more profitable relationships with the ones they already have?
Evergreen exposes the mad pursuit for what it is: a brief spike in metrics and an ongoing revenue drain, as one-time customers fail to return. A better solution is to shift resources from attracting new customers to engaging the base–the path to stable growth, season after season.
I found Noah’s book fascinating, and I think you will too!
In today’s episode, Noah will share:
- His belief that new customers are not the answer to your company’s problems
- The 3 essential components of any Evergreen organization
- How to determine which customers you should fire
- And much more!
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Noah Fleming’s New Book
You can order your copy of Evergreen: Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving right now!
Noah Fleming in Action
Books Noah Recommends
Zero to One: Notes on Startups or How to Build the Future by Peter Thiel
Being Mortal: Medicine and What Matters in the End by Atul Gawande
Noah Fleming Resources
The best place to find out more about Noah is on her website.
Here, Noah provides more information about the new book.
You might consider hiring Noah to speak at your next event.
Follow Noah on Twitter: @noahfleming
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