Episode #074: How to Find Your Breakthrough Idea and Build a Following Around It

dorie clarkIf you’ve ever assumed, as I once did, that the best ideas are meant for those who get the breaks, who are smarter than you, have more money than you, or attended better schools than you did, then my guest today is about to challenge those assumptions.

In her second book called, Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It, Dorie asserts that the idea that you can keep your head down, work hard, and expect to be recognized as an expert on the merits of your work, is an outdated one.

She says that to make a name for yourself, you have to be able to leverage what makes you unique; to capitalize on your own perspective and knowledge and, then, inspire those around you to listen and take action.

But figuring out how to go about this is often a difficult process. But that’s where Dorie comes in. Stand Out will not only shed light on finding the ideas that you can best speak to, but also how you can successfully build a loyal tribe to help you spread your message.

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In today’s episode, Dorie will share:

  • Why she and I believe that standing out is no longer optional
  • Getting past the assumption that you’re not capable of big ideas
  • Effective ways to distinguish yourself in your niche
  • And much more!

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Dorie Clark’s New Book (Available for Pre-Order)

You can pre-order your copy of Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It right now!

Dorie Clark in Action

Books Dorie Recommends

Power: Why Some People Have It-and Others Don’t by Jeffrey Pfeffer

Apples are from Kazakhstan by Christopher Robbins

Little Bets: How Breakthrough Ideas Emerge from Small Discoveries by Peter Sims

The Lean Startup: How Today’s Entrepreneurs Use Continues Innovation to Create Radically Successful Businesses by Eric Ries

Dorie Clark Resources

The best place to find out more about Dorie is on her website.

Here, Dorie provides more information about the new book.

You might consider hiring Dorie to speak at your next event.

Follow Dorie on Twitter: @dorieclark

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We are no longer subject to the tyranny of “how things have always been done.” via @dorieclark | http://readtoleadpodcast.com/074 #standout

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