According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. But dig deeper and a startling truth emerges: so do the other eight.

So argues Daniel Pink in his new book To Sell Is Human: The Surprising Truth About Moving Others. Whether you’re an employee pitching colleagues on a new idea, an entrepreneur trying to sway potential funders, or a parent or teacher trying to convince children to study, you spend much of you day trying to move others.

Like it or not, Dan says, we’re all in sales now.

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Daniel Pink is one of my all-time favorite authors, and having him on the show has been a goal of mine from the very beginning. Two of my favorites from Dan, in addition to his latest, are Drive: The Surprising Truth About What Motivates Us and A Whole New Mind: Why Right-Brainers Will Rule the Future.

In today’s episode, Dan shares with us:

• The new ABCs of moving others
• Why extraverts don’t make the best salespeople
• The successors to the elevator pitch
• The three rules for understanding another’s perspectives
• And a lot more!

Get 40% Off Podcasters’ Paradise from John Lee Dumas PLUS My Podcaster Academy Course FREE!

I’d like to invite you to a special webinar on January 15 that I will be co-hosting with John Lee Dumas, host of EOF.

When you sign up for John’s Podcaster’s Paradise membership community during the webinar, you’ll get my month-long course and one-on-one personalized sessions absolutely FREE! Plus, you’ll get a special promo code during the webinar good for 40% off Podcasters’ Paradise.

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Dan in Action

Resources from Dan

From the Flip Manifesto to a 6 New Pitches of the 21st Century infographic, check out Dan’s resources page.

Books Dan Recommends (Tons)

It was all Dan could do to stop listing books. He finally trailed off after about nine titles. We’ve included them all here…because we like you.

Man’s Search for Meaning

By Viktor E. Frankl

Working: People Talk About What They Do All Day and How They Feel About What They Do

By Studs Terkel

Give and Take: A Revolutionary Approach to Success

By Adam Grant

Decisive: How to Make Better Choices in Life and Work

By Chip and Dan Heath

The Success Equation: Untangling Skill and Luck in Business, Sports, and Investing

By Michael J. Mauboussin

Scarcity: Why Having Too Little Means So Much

By Sendhil Mullainathan

The Sports Gene: Inside the Science of Extraordinary Athletic Performance

By David Epstein

Mindset: The New Psychology of Success

By Carol Dweck

Flow: The Psychology of Optimal Experience

By Mihaly Csikszentmihalyi

Connecting with Dan

If you enjoyed this episode, let Dan know by sending him a tweet to @DanielPink.

You can find Dan on the web at DanielPink.com.

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And, by all means, if you know someone you think would benefit, please spread the word by using the share buttons below and up top.

Finally, thanks for listening and remember, “Leaders read and readers lead.”

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