Episode #004: Jeff Goins on Successfully Building a Platform

jeff-goinsIn January 2011, Jeff decided to begin a new blog. Something he’d done a few times before, but this time it was different.

Jeff decided, instead of chasing an audience, to go all in. He began by writing a blog post every day for a year.

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This consistent pattern started a snowball that would lead to 50,000 readers and over 10,000 subscribers by the end of the year.

In this episode, you will learn about:

  • How Jeff turned what had become and expensive hobby into a legitimate business
  • His experiments with eBooks, online courses and affiliate products that allowed his wife to stay home with their new son and allowed Jeff to quit his job to write and speak full-time.
  • You can actually get paid for doing stuff on the internet
  • The difference between choosing to call yourself a ______ (fill in your dream job/vocation), and “faking it until you make it.”
  • The false self versus the true self and getting past the fear of sharing your true self with the world
  • The 3 Secrets to Building an Audience
  • No matter what you do and how well you do it, someone is always going to criticize you
  • And a lot more!

Jeff Goins quote on the Read to Lead Podcast

Where and How to Connect with Jeff Goins

Jeff blogs several times a week about writing and building a platform at Goins Writer. I’ve been a reader and subscriber to Jeff’s blog for nearly two years and can highly recommend it. And you can connect with Jeff on Twitter  at @JeffGoins.

Recommended Reads

Jeff’s recommended reading list includes a couple of fiction titles in addition to nonfiction.

Think and Grow Rich (with linked TOC)

The Millionaire Messenger: Make a Difference and a Fortune Sharing Your Advice

The Millionaire Next Door

The Great Gatsby

John Adams

Jeff’s New Book The In-Between

The single best place for learning more about Jeff’s new book can be found at The In-Between Book site. Here’s the trailer for the new book:

Listener Question

This week’s listener question comes from Alex Barker. He asks  Jeff what authors inspire him as a writer. That list includes:

Ernest Hemingway

Seth Godin

Shauna Niequist (she also wrote the forward for The In-Between)

Steven Pressfield

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Finally, thanks for listening and, remember, “Leaders read and readers lead.”

Please note: I reserve the right to delete comments that are offensive or off-topic.

10 thoughts on “Episode #004: Jeff Goins on Successfully Building a Platform

  1. I’m really enjoying your podcast. I was listening to the interview with Jeff today at the gym and left halfway through my workout to go start a new blog. I’ve written off and on for years and the things you and Jeff discussed just pushed me over the edge, so we’ll see how it goes.

  2. This podcast was so life-giving! Thank you so much. Just started listening to the podcasts (from the beginning) and am loving them!

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