Episode #178: How to Market Your Book with Joanna Penn

Build an author career for the long-term!

The Creative Penn is a moniker I’d heard before. Until recently, however, I wasn’t familiar with the person behind that name.

That person is Joanna Penn, author of a number of fiction books and a specialist in inspirational books for authors, including How to Make a Living with Your Writing, The Successful Author Mindset and Successful Self-Publishing.

joanna penn

She’s also the author of a book covering a subject we’ve never really delved into before.

It’s called How to Market a Book, now in its Third Edition.

In this fine book, Joanna holds nothing back, sharing everything she knows about the process of effectively marketing your book. With her own books having appeared on a number of bestseller lists, including the New York Times and USA Today, you’d do well to pay attention to what she has to say.

With Joanna’s help, you could soon find yourself not only writing and publishing a successful book, but being asked to appear on, well, the Read to Lead Podcast. ūüôā

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During August, Try My Members-Only Book Club for Just $1

Read to Lead University registration is open!

My 16th wedding anniversary was last Friday and, apart from some nasty weather Friday afternoon, Annie and I had a wonderful weekend celebrating.

So much so it’s put me in a generous mood. ūüôā

RTLU Trial - August 2017

Yesterday wrapped up month six of Read to Lead University. In that time, members and I have read AND met live to discuss these books:

  • Reach¬†by Andy Molinsky
  • Deep Work¬†by Cal Newport
  • 12 Week Year¬†by Brian Moran
  • Pivot¬†by Jenny Blake
  • The Compelling Communicator¬†by Tim Pollard
  • Start with Why¬†by Simon Sinek

Get this: Two of the above authors fielded questions about their books submitted by members! AND, two more authors actually joined us for our live book chat!

This component has turned out to be one of our members’ favorite aspects of RTLU.

Turns out that,¬†in August, we’ll again be joined during our live book chat by the author herself.

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Episode #177: How to Turn Fear into Health, Wealth and Happiness

With Fearvana author Akshay Nanavati

Recently, and out of the blue, I had a friend and former client introduce me via email to today’s guest.

As I studied up on him, I decided to check out his book. The main title was, initially at least, lost on me. But when I read the subtitle, that’s when it all came together. I knew this was an author and book I needed to feature.

Allow me then to introduce you to Akshay Nanavati, author of Fearvana: The Revolutionary Science of How to Turn Fear into Health, Wealth and Happiness. For a few weeks, the book is available at that link for free (you just pay shipping). Otherwise, you can grab it on Amazon.

In the book, Akshay essentially asks, “What if you could turn your greatest fears and obstacles into your biggest advantages and opportunities?”

With Akshay’s help, you’ll learn to turn traditionally negative emotions like fear, anxiety and guilt into health, wealth and happiness.

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Episode #176: How to Find a Mentor and Why You’ll Benefit from Being One

With One Minute Mentoring author Claire Diaz-Ortiz

Today’s guest was first to appear on the show around three years ago. But then, she abruptly canceled.

More on the details surrounding that story inside today’s episode. The woman I’m referring to is Claire Diaz-Ortiz, probably best known as one of the earliest employees at Twitter, as evidenced by her first-name-only Twitter handle (@claire).

Her new book is one written with bestselling author Ken Blanchard (of One Minute Manager fame) and is called One Minute Mentoring: How to Find and Work with a Mentor – and While You’ll Benefit from Being One.

claire diaz-ortiz

While most people agree that having a mentor is a good thing, they don’t know how best to go about finding the right person. And even though there’s universal approval of the idea of being a mentor, most don’t think they have the time or the skills to be one.

This is a business parable with the book’s concepts interwoven throughout the story.

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Episode #175: The 4 Best Interviews from the First 4 Years

Including Margie Warrell, Ray Edwards, Seth Godin and Simon Sinek

After 175 episodes, it’s safe to say I have a few favorites that stand out. That said, it’s tough narrowing down such a list to just four interviews.

Why four? Well, this weekend marks the 4th Anniversary of the Read to Lead Podcast. I’ve decided, therefore, to celebrate by picking my four favorite interviews during that time, one from each year.

4th Anniversary

I hope you’ll enjoy this trip down memory lane.

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