459: You MUST Market Your Book with Honorée Corder

What is the single best tool an entrepreneur needs to build, boost, and grow their business? Win an Olympic Gold Medal? Sure! That’d be great. But apart from that?

honorée corder headshot

Write a book, of course! That according to Honorée Corder, author of 20-plus books including 2016’s You MUST Write a Book: Boost Your Brand, Get More Business, and Become the Go-To Expert.

But during the book’s launch and after it’s out in the world (and for the rest of your natural life) you must market that book!

Honorée has sold hundreds of thousands of book in ways most authors have never considered. She’s coached authors to successful writing careers and has co-authored and managed many books (including The Miracle Morning series).

Where to begin?

New and even experienced authors often feel overwhelmed by everything they’re told they must do. It can be hard to know where one should be putting their energy. Honorée has a gift for teaching what’s important in a way that’s easy to understand and remember.

In this book, Honorée takes a complicated subject and makes it simple to put into practice. She will get you excited to start the journey from the first work to bestseller.

Are You Ready to Find Readers?

You’ll love this playbook for author marketing because the stories and examples will stick with you as you build your publishing brand.

I hope you’ll click the play button below to learn more about Honorée and her work. For a summary, just keep scrolling.

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451: How to Create, Live, and Sell a Powerful Personal Brand with Dr. Cindy McGovern

My guest today used to live just a few miles away from me in Franklin, Tennessee. She also taught for a time at a well-regarded Nashville university (Belmont). Something I too have done (MTSU).

dr cindy mcgovern

Her name is Dr. Cindy McGovern. And her newest book just released in September. It’s called Sell Yourself: How to Create, Live, and Sell a Powerful Personal Brand.

She says that, no matter what your role or title is at work, selling is an important part of what you do―whether you’re selling a product, an idea, or a new way of doing things. But, before you can sell any of those things you have to sell yourself.

Creating your own personal brand―and promoting it in all you do―is essential to achieving your professional goals and getting ahead in life.

In the book, you’ll learn about how to apply the most effective selling strategies to your personal brand, and how these strategies can help you create and live a personal brand that will be easy to sell.

Intrigued? Click the play button below to learn more Dr. Cindy and her book.

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450: Primal Storytelling: Marketing for Humans with Anthony Butler

Today’s guest has an incredible background. He served in Baghdad during the invasion of Iraq. And, somehow, he managed to take the corporate world by storm shortly after finishing his time in the service, despite not having previous business experience.

anthony butler

His name is Anthony Butler. Anthony has written a book that just came out in September.

It’s called Primal Storytelling: Marketing for Humans.

Two years into running his own digital agency, Anthony was stunned when a new client left. The work was good, they said, but the results weren’t consistent.

So, he set out to fix it—to design a reliable digital marketing system that would always come out ahead.

The result is a cutting-edge approach that combines evolutionary psychology with age-old story techniques to create high-performing digital content that cuts through the noise.

Whether you’re competing for local foot traffic or global downloads, Primal Storytelling will help you forge authentic connections with your audience, improve your brand performance in social media and SEO, and supercharge your content results.

Intrigued? Click the play button below to learn more Anthony and his book.

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446: The Only Business Metric That Matters with Jeremy Utley

My guest today asserts that we all want great ideas, but few of us actually understand how great ideas are born. Innovation, he says, is not an event, a workshop, a sprint, or a hackathon.

It’s a result of mastering ideaflow, a practice that elevates everything else you do.

His name is Jeremy Utley, and he is the coauthor, along with Perry Klebahn of IDEAFLOW: The Only Business Metric That Matters.

They advocate a simple core principle: ideas matter. Instead of focusing on output, innovators focus on input. Instead of obsessing over quality, innovators generate quantity.

They argue that every problem is an idea problem at its core, and changing the way you think about any problem will unleash success. Innovation is a volume game, and the quantity of ideas drives quality.

Intrigued? Click the play button below to learn more Jeremy and his book.

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445: Peak Your Profits with Jeff Blackman

When our guest is someone who’s been working in his Zone of Genius for as long as he has, you can rest assured you’re going to learn a lot!

jeff blackman

His name is Jeff Blackman, and he is the author of several books, including Peak Your Profit: The Explosive Business-Growth System.

Jeff reveals years of testing, research and development, and his explosive business-growth system that will show you step-by-step how to Peak Your Profits.

You’ll very quickly outdistance your competition and reach new levels of unprecedented success. That’s because Jeff proven, profit-producing strategies on the crucial areas of business development.

He helps you build sustainable opportunities to strongly improve your top and bottom lines.

Jeff’s book will help you grow your business and skyrocket your profitability—quickly, ethically, and dramatically—even in a tough economy.

Intrigued? Click the play button below to learn more Jeff and his book.

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