Episode #163: How to Fuel a Lifelong Love Affair With Your Customers

With Tara-Nicholle Nelson, author of The Transformational Consumer

According to today’s guest, as brands “we must dedicate ourselves to becoming a facilitator of the transformations people want to make in their lives.”

The reason, according to Tara-Nicholle Nelson, is because of the number-one factor limiting your company’s success. Disengagement. 

tara-nicholle nelson

She dives into this and more in her new book, The Transformational Consumer: Fuel a Lifelong Love Affair With Your Customers By Helping Them Get Healthier, Wealthier, and Wiser.

In it, she reveals a Transformational Consumer Framework to help you elevate how you think about everything: your customer, what you sell, your marketing, the competition, and your team.

For more on this topic, just click the play button below. You’ll be glad you did. And, to enter to win a copy of Tara’s book, just click here.

Join in on our chat below

Subscribe: iTunes | Stitcher | RSS

Continue Reading »

Episode #160: How to Outsmart Your Instincts and Drive Your Company Forward

With Innovation Devotee, Adam Hansen

We are all descendants of risk-averse ancestors. That, according to my guest this week, Adam Hansen, and his co-authors Edward Harrington and Beth Storz.

What does this nugget mean for you, you ask? Well, these same self-preservation instincts that helped your great, great, great, great, great, great (and so on) grandparents avoid threats and evade danger, no longer serve you in a modern world of innovation.

adam hansen

In the new book Outsmart Your Instincts: How the Behavioral Innovation Approach Drives Your Company Forward, Adam and his colleagues describe our inherent cognitive biases that get in the way of innovation and how to overcome them.

I found the book to be full of compelling case studies and exercises that opened my eyes to new ways of problem solving.

This book will increase your odds of finding new territory to explore. Speaking of which, click the “play” button below to explore some more. 

Join in on our chat below

Subscribe: iTunes | Stitcher | RSS

Continue Reading »

Episode #148: Master Content Marketing with Copyblogger’s Pamela Wilson

The career trajectory of today’s guest has been nothing short of amazing. 

I’ve had the pleasure of knowing Pamela Wilson for about two years now, right about the time she began working for Copyblogger, serving as executive vice president of educational content.

pamela wilson

Funny thing is, just six short years ago, she didn’t consider herself a writer. What she set out to do back in 2010 was to be intentional about becoming one. I think you’ll agree, she’s certainly accomplished that and more.

Her new book is called Master Content Marketing: A Simple Strategy to Cure the Blank Page Blues and Attract a Profitable Audience.

Content marketing, Pamela argues, is the single, most effective method for attracting a profitable audience. And in this new book, she lays out a 7-step process for doing just that.

This book will become a resource you refer back to again and again.

Join in on our chat below

Subscribe: iTunes | Stitcher | RSS

Continue Reading »

Episode #145: How to Capture Attention, Build Trust, and Close the Sale

With Paul Smith, author of Sell With a Story

I’ll be the first to admit it. I missed the boat when the first book from today’s guest was released. 

It was (is) called Lead with a Story. I say “missed the boat” because I remember the book coming out and wanting to make time to dig into it for consideration for the show. But, unfortunately, that never happened.  

paul smith

All the more reason why my interest piqued when I first learned of Paul Smith’s latest book, released last month.

The similarly titled Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale, explains how stories work, when to use a story to move the sales process along, which ones to always have handy, and how to turn real-life experiences into stories that resonate.

After reading only the first third of the book, I’d already gleaned a number of great ideas to implement into my own business.

Join in on our chat below

Subscribe: iTunes | StitcherRSS

Continue Reading »

Episode #143: How to Lead, Sell, and Innovate with Your Visual Mind

Featuring bestselling author Dan Roam

This week’s episode features a guest who made his first appearance when Read to Lead was in its infancy. 

Dan Roam is the author of no less than three of my favorite books. Back of the Napkin, Show and Tell (featured in Episode #041), and this week’s featured book, Draw to Win

 dan roam

In short, Draw to Win explains why you should draw, how to draw (it’s a lot easier than you think), and what to draw in order to lead, sell, innovate, train, or just figure things out on your road to success.

Dan will teach you how to use just seven basic shapes to explain just about anything to just about anyone.

Join in on our chat below

Subscribe: iTunes | StitcherRSS

Continue Reading »