Episode #163: How to Fuel a Lifelong Love Affair With Your Customers

With Tara-Nicholle Nelson, author of The Transformational Consumer

According to today’s guest, as brands “we must dedicate ourselves to becoming a facilitator of the transformations people want to make in their lives.”

The reason, according to Tara-Nicholle Nelson, is because of the number-one factor limiting your company’s success. Disengagement. 

tara-nicholle nelson

She dives into this and more in her new book, The Transformational Consumer: Fuel a Lifelong Love Affair With Your Customers By Helping Them Get Healthier, Wealthier, and Wiser.

In it, she reveals a Transformational Consumer Framework to help you elevate how you think about everything: your customer, what you sell, your marketing, the competition, and your team.

For more on this topic, just click the play button below. You’ll be glad you did. And, to enter to win a copy of Tara’s book, just click here.

Join in on our chat below

Subscribe: iTunes | Stitcher | RSS

Continue Reading »

Episode #154: How to Find Success and Significance as a Leader

With Elise Mitchell

Today’s guest has had success at just about every turn. Lucky for you and me, she’s chosen to share all she’s learned over the years in a brand new book. 

Her name is Elise Mitchell. And though you may not have heard of her, she’s on a first name basis with Walmart, Procter & Gamble, Hilton Worldwide, Kraft, and numerous others.

elise mitchell

This new book, her first, is called Leading Through the Turn: How a Journey Mindset Can Help Leaders Find Success and Significance.

Whether you’re just stepping into leadership, an accomplished leader seeking something more, or simply stalled along the way, this book’s practical approach to modern leadership will help you navigate the turns and detours on your own journey.

I believe you’ll be changed by it. That’s why it’s being featured in Episode #154.

Join in on our chat below

Subscribe: iTunes | Stitcher | RSS

Continue Reading »

Episode #145: How to Capture Attention, Build Trust, and Close the Sale

With Paul Smith, author of Sell With a Story

I’ll be the first to admit it. I missed the boat when the first book from today’s guest was released. 

It was (is) called Lead with a Story. I say “missed the boat” because I remember the book coming out and wanting to make time to dig into it for consideration for the show. But, unfortunately, that never happened.  

paul smith

All the more reason why my interest piqued when I first learned of Paul Smith’s latest book, released last month.

The similarly titled Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale, explains how stories work, when to use a story to move the sales process along, which ones to always have handy, and how to turn real-life experiences into stories that resonate.

After reading only the first third of the book, I’d already gleaned a number of great ideas to implement into my own business.

Join in on our chat below

Subscribe: iTunes | StitcherRSS

Continue Reading »

Episode #140: 9 Principles for Unlimited Success in Business and in Life

With Kelly Roach, author and business coach strategist

My guest today has a track record of success at nearly every turn.

From being the youngest member of Philadelphia Eagles cheerleading squad her freshman year in college, to seven promotions in eight years working for a Fortune 500 firm, Kelly Roach contends that it all starts with mindset.

episode 140 banner

Mindset though is just the beginning. In her new book, Kelly lays out a no-nonsense plan to stop wishing and to start doing!

Kelly is now a business strategy coach, entrepreneur and author and has created for her and her husband and child exactly the life she’s always wanted.

In Unstoppable: 9 Principles for Unlimited Success in Business and in Life she shows you how to do it too.  

Click the play button below to join our conversation now. 

Join in on our chat below

Subscribe: iTunes | StitcherRSS

Continue Reading »

Episode #136: Developing Your Exit Strategy with Ellory Wells

Hot to get from where you have to be to where you want to be

ellory wells

This week, my guest is a guy with experiences that are probably not much unlike your own.

He used to be in a job he hated. Is that where you are? Are you stuck in what seems like a dead end and aren’t sure what to do to change it?

Then you need an exit strategy. And that’s exactly what Ellory’s new book dives into. In fact, it’s called Exit Strategy: The Exact Tactics to Transition from Where Your Have to Be to Where You Want to Be, and it’s out now!

We dig into the book in our conversation on this week’s episode.

Join in on our chat below

Subscribe: iTunes | StitcherRSS

Continue Reading »