Episode #163: How to Fuel a Lifelong Love Affair With Your Customers

With Tara-Nicholle Nelson, author of The Transformational Consumer

According to today’s guest, as brands “we must dedicate ourselves to becoming a facilitator of the transformations people want to make in their lives.”

The reason, according to Tara-Nicholle Nelson, is because of the number-one factor limiting your company’s success. Disengagement. 

tara-nicholle nelson

She dives into this and more in her new book, The Transformational Consumer: Fuel a Lifelong Love Affair With Your Customers By Helping Them Get Healthier, Wealthier, and Wiser.

In it, she reveals a Transformational Consumer Framework to help you elevate how you think about everything: your customer, what you sell, your marketing, the competition, and your team.

For more on this topic, just click the play button below. You’ll be glad you did. And, to enter to win a copy of Tara’s book, just click here.

Join in on our chat below

Subscribe: iTunes | Stitcher | RSS

Continue Reading »

Episode #162: Achieve More Than You Ever Imagined with Scott Sonenshein

Author of the new book, Stretch

I’m not sure what it is exactly, but I seem to have a soft spot for books written by college professors. They’re some of my favorites in fact. 

Going all the way back to some of the early episodes of the show back in 2013, Wharton School professors like Jonah Berger and G. Richard Shell make appearances. More recently, Andy Molinsky  in episode 156 and, today’s guest, Scott Sonenshein, from Rice University. 

scott sonenshein

Scott’s new book is Stretch: Unlock the Power of Less – and Achieve More Than You Ever Imagined.

Using compelling stories to illustrate research in areas like psychology and management, Scott digs into why some people and organizations succeed with so little, while others fail with so much.

Scott presents a powerful framework of resourcefulness that makes it possible for anyone to work and live better.

Join in on our chat below

Subscribe: iTunes | Stitcher | RSS

Continue Reading »

Episode #161: How to Lead Yourself and Others to Great Success

With Spark author Angie Morgan

I thoroughly enjoyed my chat with today’s guest, author Angie Morgan. 

What I appreciated most about our conversation was how she succinctly and effortlessly articulated her ideas. I encourage you to listen through the first time as you would normally…to learn more about how leadership can and should be exercised at all levels of an organization. 

angie morgan

I encourage you to give it a second listen, for no other reason than to hear how well Angie does at communicating ideas. If you desire to become better at sharing your own, you’d do well to model her style.

Her new book, SPARK: How to Lead Yourself and Others to Greater Success, co written with Courtney Lynch and Sean Lynch, is a breezy and, dare I say, fun read. I especially appreciated each authors’ stories shared throughout to illustrate key points.

One of my favorites, shared in this episode, is Angie’s learning to go beyond self-limiting beliefs when it came to applying to business schools to get her MBA.

Whether you’re in a traditional leadership role or among the “rank and file,” Angie’s book will help you in understanding and adopting new leadership behaviors.

Speaking of which, click the “play” button below to explore some more. 

Join in on our chat below

Subscribe: iTunes | Stitcher | RSS

Continue Reading »

Episode #160: How to Outsmart Your Instincts and Drive Your Company Forward

With Innovation Devotee, Adam Hansen

We are all descendants of risk-averse ancestors. That, according to my guest this week, Adam Hansen, and his co-authors Edward Harrington and Beth Storz.

What does this nugget mean for you, you ask? Well, these same self-preservation instincts that helped your great, great, great, great, great, great (and so on) grandparents avoid threats and evade danger, no longer serve you in a modern world of innovation.

adam hansen

In the new book Outsmart Your Instincts: How the Behavioral Innovation Approach Drives Your Company Forward, Adam and his colleagues describe our inherent cognitive biases that get in the way of innovation and how to overcome them.

I found the book to be full of compelling case studies and exercises that opened my eyes to new ways of problem solving.

This book will increase your odds of finding new territory to explore. Speaking of which, click the “play” button below to explore some more. 

Join in on our chat below

Subscribe: iTunes | Stitcher | RSS

Continue Reading »

Episode #159: How to Beat Your Competition by Becoming the Obvious Choice

With Julie Williamson, PhD

The word disruption gets thrown around a lot these days. After all, there seems to be few industries not impacted by some sort of disruption, whether by the internet, changing business models, new customer expectations, or all of the above.  

This phenomenon is behind the passions of Julie Williamson, PhD, co-author of the book Matter: Move Beyond the Competition, Create More Value, and Become the Obvious Choice.

julie williamson

Would you believe the average Fortune 500 company’s lifespan has dropped from 50 years to just 15? Companies that maintain longevity have discovered that leaning into this constant disruption is essential.

To win and ultimately “become the obvious choice,” you’ve got to matter more than your rivals. Using more than 30 case studies, Julie and her co-author Peter Sheahan show how boldly embracing the disruptions that impede business-as-usual helps lead to long-term survival.

The organizations that win constantly examine and solve the life-altering challenges of their customers, partners and employees. 

Join in on our chat below

Subscribe: iTunes | Stitcher | RSS

Continue Reading »