202: How to Think Like a Superconnector, Not a Networker

With Superconnector co-author Scott Gerber

If you’re anything like me, you struggle with networking. I’ve maintained a long-held disdain for these, often, after-work events.

I’ve recently realized that one of the reasons I’ve detested it so, is because I was mostly doing it wrong. Thankfully for you and me, today’s guest is here to help us understand the ‘right’ way to build relationships, and build them he has.

scott gerber

I’m talking about Scott Gerber who, along with Ryan Paugh, has written a fantastic book (surprise) on the subject. Scott and Ryan are the co-founders of CommunityCompany, the team behind professional communities such as YEC, an organization composed of more than fifteen hundred of the world’s most successful young entrepreneurs founded by Scott and Forbes Councils.

Their book comes out officially on February 27, 2018, but you can pre-order it now. It’s called Superconnector: Stop Networking and Start Building Business Relationships That Matter.

I hope you’ll sit in with us as we discuss Scott’s book together.

Join in on our chat below

Subscribe: iTunes | Stitcher | RSS

In today’s episode, I ask Scott to share about:

  • How we can begin to change our thinking so that we think more like a Super Connector and less like a Networker
  • How to talk to anyone by simply asking the right questions
  • The dos and don’ts of introductions
  • …and plenty more!

This Episode is Sponsored By Cloud Accounting Software FreshBooks

FreshBooks cloud accounting software is currently offering a month of unrestricted use to all RtLP listeners – totally free right now. And, you don’t need a credit card for the trial.

To claim your free month, click here and be sure and enter ReadToLead in the “How Did You Hear About Us?” section.

If your business uses Freshbooks, and you’d like to share your experience with the Read to Lead audience, click the contact tab at the top of this page and let us know. Be sure and include “FreshBooks” in the subject line.

This Episode is also Sponsored By Gusto

Gusto is refreshingly easy payroll, benefits, and HR for the modern small business. They make it easy, with modern technology doing all the heavy lifting.

You no longer have to be a big company to get great technology, great benefits, and great service for your team.

Gusto is offering Read to Lead listeners an exclusive, limited-time deal. Sign up today and you’ll get 3 months free once you run your first payroll.

Just go here to get started.


Scott’s Latest Book

You can pre-order Superconnector: Stop Networking and Start Building Business Relationships That Matter right now!

Scott in Action

Books Scott Recommends

The books of Adam Grant

The books of Dan Schawbel

The books of Tim Ferriss

The books of Ryan Holiday

The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results by Gary Keller and Jay Papasan

Check Out These Resources Mentioned

Visit Scott’s website for more about him and his work.

There’s also a special website created just for Scott and Ryan’s book.

Grab a copy of Scott‘s book now.

Find out more about hiring Scott to speak to your group.

Connect with Scott on Twitter and LinkedIn.

Click to Tweet

To share the Read to Lead Podcast on Twitter quickly and easily, just click the box below. Your tweet will automatically be populated with this copy:

Leave Us Your Feedback

Comment and Share

Please consider rating the podcast with 5 stars and leaving a one- or two-sentence review in iTunes or on Stitcher.  This helps tremendously in bringing the podcast to the attention of others. I am also mentioning the names of all who rate the podcast with 5 stars in future episodes.

We encourage you to join the Read to Lead Nation on Facebook.  It’s a community of like-minded leaders and leader-to-be, as well as fans of the Read to Lead Podcast.

You can tell your friends on Twitter about your love of reading and our new podcast by simply clicking this link and sharing the tweet you’ll find at the other end.

And, by all means, if you know someone you think would benefit, please spread the word by using the share buttons on this page.

Finally, thanks for listening and remember, “Leaders read and readers lead.”

Please note: I reserve the right to delete comments that are offensive or off-topic.