Episode #077: How the World’s Best Marketers Get Us to Believe

Tom AsackerToday, my guest is author and popular speaker Tom Asacker.

Tom writes and teaches about radically new practices and ideas for marketplace success in times of uncertainty and change. He has lectured on marketing, innovation, and marketplace trends to corporate, association, and  university audiences around the world.

He’s written six groundbreaking books that redefine business for the new millennium, the latest of which is The Business of Belief: How the World’s Best Marketers, Designers, Salespeople, Coaches, Fundraisers, Educators, Entrepreneurs and Other Leaders Get Us to Believe.

Tom’s book will challenge your assumptions about leadership and the art of influence, and give you invaluable insights required to understand and move others.

Subscribe: iTunes | StitcherRSS

Episode #076: Art of Work Author Jeff Goins Answers Listener Questions

Jeff GoinsIt’s only been a few weeks since he was last here and he just won’t leave us alone. But seriously…

After his guest spot on Episode #071, Jeff Goins asked if there was anything he could do especially for you as a listener and fan of the Read to Lead Podcast.

Well, after seeking feedback on the show, as well as from newsletter readers and members of our Facebook group, the answer was obvious: bring Jeff back to answer questions submitted by you.

I’ve curated some of my favorites. If you submitted a question, be sure a take a peek below to see if yours made the cut.

Subscribe: iTunes | StitcherRSS

Oh, and you still have a few days left to pick up Jeff’s upcoming book The Art of Work absolutely free (ends March 23rd).

Episode #075: Cultivate Enduring Customer Loyalty with Noah Fleming

noah flemingMy guest today says loyal customers are the beating heart of of every great business.

In his book Evergreen: Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving, Noah Fleming asks why so many companies act like adrenalin junkies, chasing after new customers at the expense of creating deeper, more profitable relationships with the ones they already have?

Evergreen exposes the mad pursuit for what it is: a brief spike in metrics and an ongoing revenue drain, as one-time customers fail to return. A better solution is to shift resources from attracting new customers to engaging the base–the path to stable growth, season after season.

I found Noah’s book fascinating, and I think you will too!

Subscribe: iTunes | StitcherRSS

Episode #074: How to Find Your Breakthrough Idea and Build a Following Around It

dorie clarkIf you’ve ever assumed, as I once did, that the best ideas are meant for those who get the breaks, who are smarter than you, have more money than you, or attended better schools than you did, then my guest today is about to challenge those assumptions.

In her second book called, Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It, Dorie asserts that the idea that you can keep your head down, work hard, and expect to be recognized as an expert on the merits of your work, is an outdated one.

She says that to make a name for yourself, you have to be able to leverage what makes you unique; to capitalize on your own perspective and knowledge and, then, inspire those around you to listen and take action.

But figuring out how to go about this is often a difficult process. But that’s where Dorie comes in. Stand Out will not only shed light on finding the ideas that you can best speak to, but also how you can successfully build a loyal tribe to help you spread your message.

Subscribe: iTunes | StitcherRSS

I’m thrilled that, with your help, the Read to Lead Podcast has been nominated for Best Business Podcast in the 10th Annual Podcast Awards happening in April in Las Vegas. From March 3 through March 24, 2015, you can vote once per day for your favorite podcasts. Click the link below and look for Read to Lead under Business. Be sure to include your name and e-mail address at the bottom of the form before hitting submit.

Date: March 3, 2015—March 24, 2015
Event: 10th Annual Podcast Awards
Public: Public
More Info: Click here for more information.