Increase Your Likelihood of Success by Understanding These 3 Truths

Whether you’re in the beginning phase of your next big idea, well past your launch, or somewhere in-between, I believe you’ll find this post encouraging, if not helpful.

Internalize these truths, and I believe you’ll increase the likelihood that your next or current project will be a success.


Image Courtesy Oscar Rethwill at Flickr Creative Commons

1. There Are No Shortcuts 

Recently, I was chatting with a fellow podcaster who was lamenting the fact that their podcast hadn’t taken off they way they’d expected. They had taken a number of well-thought out and intentional actions toward getting their show noticed, but had reached a plateau that seemed insurmountable.

My first question was, “So, how long ago did you launch?” I did not expect the answer I received. “About 6 months ago,” was the reply.

Rare is the podcast, blog or YouTube channel that cements itself in mere months.

Are there exceptions? Maybe. My friend Jeff Goins was offered his first book deal about 8 months after launching his now 4-year-old blog.

However, it’s important to note two points that are often lost in Jeff’s story.

First, he blogged every day during that time and for several months afterward. In other words, 8 months into his journey he’d written well over 200 posts.

Second, this particular blog was not his first. Jeff tried several times before to, “get famous” as he puts it.

It wasn’t until he made a long-term commitment to his craft and stopped worrying about his following that Jeff truly began to get noticed.

2. Be Willing to Reevaluate Your Goals

When I set goals I don’t hit, I can sometimes too easily write off that particular project or launch as a failure, much like my friend had done.  But if I’m willing to dig a little deeper and be completely honest with myself, I find it often isn’t so much that I’ve failed, as much as I’ve set unrealistic goals.

Instead, be willing to reevaluate those goals and honestly determine if you need to adjust the bar. Did you base your trajectory on someone else’s journey where factors you’re unaware of might be involved? Are you comparing your beginning to someone else’s middle?

Without an honest self-evaluation at this point in the process, most people simply give up. They throw in the towel and decide to “try something else.” In other words, they label a failure something they hadn’t given ample time to succeed. Their failure is of their own doing.

3. Success is Hard

Last year, I was planning a joint venture webinar with a well-known blogger. Several times leading up to the event I nearly quit, mainly because of a series of technical glitches I was running into along the way. I would make some progress and then hit what seemed to be an insurmountable wall.

At every turn, I was ready to give up and label the attempt a failure. Each time, however, I dug in and chose stick-to-it-ive-ness over throwing in the towel. I’m glad I did.

As it turns out, this webinar has been my most profitable to date.

Giving up seemed like the right thing to do so many times. But imagine what I would have missed out on, not only financially, but in lives impacted – including my own – had I chosen the easy way.

You Have What it Takes

If you currently find yourself wondering why things haven’t “clicked” yet, ask yourself if you’ve given the process enough time.

Maybe you need to reevaluate the goals you’ve set. It’s okay to do that, as long as you’re being honest with yourself about the effort you’re putting into the process.

Finally, remember that hard work usually pays off. Don’t let the obstacles attempting to thwart your plan prompt you to prematurely admit defeat.


For more on this topic, check out episode #071 with Jeff Goins. We discuss what he calls the Art of Work and the proven path for discovering what you were meant to do.

Episode #078: How to Book Yourself Solid with Michael Port

Michael PortEver since I launched the Read to Lead Podcast, I’ve wanted to have Michael Port on the show to talk about his latest book.

The original version of Book Yourself Solid was first released in 2006. Then, in 2010, it was updated with additional content. However, it was the illustrated version – released in 2013 – that convinced me to buy it.

Supposedly, 84% of us prefer to learn visually. I can certainly say I’m in that camp. Along with books like Dan Roam’s Back of the Napkin (and subsequent Show and Tell), and Sunni Brown’s The Doodle Revolution, I found Book Yourself Solid Illustrated an easily digestible read. And, it’s not only be packed with amazing insights and strategies, but it’s just downright fun to read.

What’s more, it’s essentially an entire service business coaching program wrapped up in a single book. A very cool, and hip book.

Subscribe: iTunes | StitcherRSS

Episode #077: How the World’s Best Marketers Get Us to Believe

Tom AsackerToday, my guest is author and popular speaker Tom Asacker.

Tom writes and teaches about radically new practices and ideas for marketplace success in times of uncertainty and change. He has lectured on marketing, innovation, and marketplace trends to corporate, association, and  university audiences around the world.

He’s written six groundbreaking books that redefine business for the new millennium, the latest of which is The Business of Belief: How the World’s Best Marketers, Designers, Salespeople, Coaches, Fundraisers, Educators, Entrepreneurs and Other Leaders Get Us to Believe.

Tom’s book will challenge your assumptions about leadership and the art of influence, and give you invaluable insights required to understand and move others.

Subscribe: iTunes | StitcherRSS

Episode #076: Art of Work Author Jeff Goins Answers Listener Questions

Jeff GoinsIt’s only been a few weeks since he was last here and he just won’t leave us alone. But seriously…

After his guest spot on Episode #071, Jeff Goins asked if there was anything he could do especially for you as a listener and fan of the Read to Lead Podcast.

Well, after seeking feedback on the show, as well as from newsletter readers and members of our Facebook group, the answer was obvious: bring Jeff back to answer questions submitted by you.

I’ve curated some of my favorites. If you submitted a question, be sure a take a peek below to see if yours made the cut.

Subscribe: iTunes | StitcherRSS

Oh, and you still have a few days left to pick up Jeff’s upcoming book The Art of Work absolutely free (ends March 23rd).

Episode #075: Cultivate Enduring Customer Loyalty with Noah Fleming

noah flemingMy guest today says loyal customers are the beating heart of of every great business.

In his book Evergreen: Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving, Noah Fleming asks why so many companies act like adrenalin junkies, chasing after new customers at the expense of creating deeper, more profitable relationships with the ones they already have?

Evergreen exposes the mad pursuit for what it is: a brief spike in metrics and an ongoing revenue drain, as one-time customers fail to return. A better solution is to shift resources from attracting new customers to engaging the base–the path to stable growth, season after season.

I found Noah’s book fascinating, and I think you will too!

Subscribe: iTunes | StitcherRSS